Brand Director Key City Berlin (f/m/d)

Permanent employee, Full-time · Berlin

ABOUT OUR COMMUNITY
Team triumphs ego – and that’s how we play. 
We keep it real – as a diverse team of talented individuals, we act together to make our world a happier place. Explore more about our community culture here: 
https://www.weareact3.com/culture-and-careers/
WHAT YOU'LL DO
The Brand Director Key City Berlin serves as the Account Lead for all existing and other potential partners in Berlin. This role is responsible for overseeing and expanding business operations in Berlin, managing diverse categories including Running, adidas Sportbase, Football, Retail Activation, Sustainability, Experiential Marketing, Hospitality and more. In addition this role is linked to our headquarters in Herzogenaurach and other act.3 Key Cities to ensure cross-global communication.
The Director will drive strategic partnerships, lead a multifaceted team, and spearhead innovative brand activation initiatives to enhance act.3's presence and impact in the Berlin market and beyond.


  • Strategic Leadership
    • Develop and implement strategic plans to grow act.3's business in Berlin
    • Identify new business opportunities and potential partners to diversify the client portfolio
    • Align Berlin operations with overall company goals and strategies
  • Account Management
    • Serve as the primary point of contact for adidas and other key clients in Berlin
    • Nurture and expand existing client relationships while actively pursuing new partnerships
    • Ensure high levels of client satisfaction through exceptional service delivery
  • Team Management
    • Lead and coordinate teams across various categories: Running, Sportbase, Football, Retail Activation, and Key City Activation
    • Foster a collaborative and innovative team culture
    • Oversee resource allocation and team performance to ensure efficient operations
  • Brand Activation Excellence
    • Drive the creation and execution of inspiring consumer experiences across all categories
    • Ensure all activations align with client objectives and act.3's high standards of quality
    • Innovate in brand engagement, communication, retail, and event strategies
  • Business Development
    • Identify and pursue new business opportunities in the Berlin market
    • Develop compelling proposals and pitches for potential clients
    • Collaborate with other act.3 offices to leverage global expertise for local initiatives
  • Market Intelligence
    • Stay informed about market trends, competitor activities, and industry developments in Berlin
    • Provide insights to inform both local and global strategies for act.3
WHO YOU ARE
  • Proven experience in a senior leadership role within the brand activation, event management, or related industries
  • Strong track record in account management and business development, preferably with experience working with major sports or lifestyle brands
  • Excellent understanding of the Berlin market, its key players, and unique characteristics
  • Demonstrated ability to lead and motivate diverse teams
  • Strong strategic thinking and problem-solving skills
  • Exceptional communication and interpersonal skills, with the ability to build and maintain high-level client relationships
  • Fluency in German and English is essential
  • Experience in managing multiple categories or business units is highly advantageous
  • Passion for sports, lifestyle, and brand experiences
  • Bachelor's degree in Business, Marketing, or related field; MBA or equivalent is a plus
 
This role is crucial for expanding act.3's presence in Berlin, driving innovative brand experiences, and fostering strong partnerships with key clients in one of Europe's most dynamic cities.
YOUR BENEFITS
  • act.3 on tour: join our community and work in an exciting international and interdisciplinary environment with over 18 community bases spanning 6 continents. 
  • Community moments & celebration: regular community events & get-togethers including our annual global community summit and festival; ACT.CON.
  • Learning & education: access to training, workshops, and custom personal development programs via our ACT.CADEMY.
  • Our way of acting: inspiring office design and set-ups and opportunities for flexible work arrangements.
  • Culture Clubs: create or be part of platforms for passions and shared interests.  
  • Feel good management: open access to drinks and healthy buffets in our community bases.  
  • Recharge: 28 days of holiday per year for all full-time team members and an extra day added after 5- and 10-years commitment.
  • Special discounts: exclusive offers and discounts for brands, events, and travel available on our corporate benefit platforms.
  • Thinking ahead: option to start or continue a pension plan.
  • Mobility solutions: based on your location we offer mobility solutions such as local travel passes, company cars and bike leasing.
YOU & ACT.3
act.3 is an equal opportunity employer. We believe real impact comes from real people and real stories. Everyone has a story to tell, and it is important that they are heard, valued, and respected. No matter where you come from, what you look like, or what your passion is, we celebrate our uniqueness and actively empower an inclusive and equitable world for all. Our community is for everyone, and so is our workplace. Mind matters more than numbers; we value real relationships built on trust and respect. We see each other at eye-level, inside and outside of work. This means we believe in heart counts and not headcounts. It’s our differences that enable us to shape the future of brands through people, community and culture and make our ideas happen.  
Über uns

Wir sind act.3 und wir sind mehr als nur eine Agentur. Wir sind eine Gemeinschaft und zusammen wollen wir mit unserer Leidenschaft nachhaltig die Zukunft von Marken durch Menschen und Kultur gestalten.

 

Im Jahr 2012 begann unsere Reise in Herzogenaurach als exklusiver Partner von adidas, der UEFA und des FC Bayerns. Mittlerweile sind wir auf der ganzen Welt zuhause, denn wir hinterfragen stetig unsere eigenen Grenzen und überschreiten diese im Austausch zwischen Menschen und Marken.

 

Unser Ziel ist es uns gegenseitig, und auch Marken zu befähigen, echte Veränderungen bei Menschen zu bewirken und letztendlich unsere Welt zu einem glücklicheren Ort zu machen. Das Miteinander und unsere Kultur sind daher zentrale Bestandteile unserer Arbeit. Wir glauben das Marketing niemals gleich sein kann, daher betrachten wir alles ganzheitlich: angefangen von Strategien, Kreativität bis hin zu Erlebnissen. Wir sind heute eine globale Gemeinschaft mit über 250 Mitarbeiter*innen in 18 Standorten vertreten auf 6 Kontinenten. So ist auch unser Netzwerk aus ausgewählten Partner*innen auf der ganzen Welt verteilt, um die Bereiche Sport, Kultur und Nachhaltigkeit zu bereichern.

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